Biography of Richard Avedon
Richard Avedon was born on May 15, 1923 in New York City to a Jewish-Russian family. After attending Columbia University, he started working as a identification photographer for the Merchant Marines in 1942 with a Rolleiflex camera. In 1944, worked as a department store’s advertising photographer, but was discovered by Alexey Brodovitch, the art director for the fashion magazine iHarper’s Bazaar. Starting from this, Avedon set up his own studio in 1946 and began providing photos for magazines such as Vogue and Life, also becoming the chief photographer for Harper’s Bazaar in the process. He left Harper’s Bazaar to become the lead photographer for Vogue magazine in 1966, photographing many of the covers until 1973.In 1992; Avedon became the staff photographer for The New Yorker. Richard Avedon died on October 1, 2004 of a brain hemorrhage in San Antonio, Texas.
Avedon’s reputation as a Fashion Photographer became known through his technique of taking fashion photographs. It was standard during the time to photograph models, standing emotionless. However, Avedon displayed the models full of emotion, often times smiling, laughing, or in action. He was also known for taking portraits of people looking directly into the camera, posed directly in front of a white background, in a minimalistic style. This sought to display the personality (and “soul”) of the subjects. Beyond doing Fashion photography, he also took pictures of metal hospital patients, moments of the Civil Rights Movement in 1963, protesters of the Vietnam War, and also during the fall of the Berlin Wall. He also created the iconic portrait sets of The Beatles. He was entranced by working people such as miners and oil workers, unemployed wanderers, and teenagers in the West. Avedon is also differentiated from other photographers for his large prints (sometimes reaching three feet in height).
Richard Avedon’s work and style is greatly influential and inspirational to how I would like to take photographs, because he seeks to emphasize the same elements I wish to portray in my photos. His portraits heavily focus on the expressions of the subject to display their personality. However, another thing that Avedon does that I didn’t think of emphasizing is the pose of the models. I often neglect to pose my models, just focusing on lighting to emphasize the expression. He also tends to take photographs of his models from the waist-above, to display body-expression (another aspect I tend to neglect). So basically, Richard Avedon is a great model of how/what I should focus on showing through my subjects in a portraiture style.